The Release1.0 Design Competition for Museum Shops

By: Marissa Brassfield - Published: Oct 17, 2008 • References: releaseonedotzero & springwise
Most of the products found in museum gift shops are pretty standard, like pens, coffee table books and mugs. The Release1.0 Design Competition aims to shake things up, however, by implementing the Web 2.0 concept of crowdsourcing into the items that museum gift shops carry.

Designers can upload their ideas to the Release1.0 website (see Read More URL). Winning designs will be sold at London’s ICA, the Deutsche Guggenheim in Berlin and at In addition, designers will earn 7% of their product’s wholesale price. Check out the gallery to view some of the submissions. Stats for Crowdsourced Products Trending: Older & Chilly
Research: 8,062 clicks in 397 w
Interest: 4 minutes
Concept: Crowdsourced Products
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: leading car designers creating toys, citroen design competition, and post-disaster design competition.