Disclaimer: The Crocodile Costume by Hisako Matsumoto is completely ceramic-based; there is no trace of any animal leather.
The Crocodile Costume has a coat with matching shoes and a hat. From afar, the texture of the coat does look like real crocodile skin, but it really isn't. Matsumoto made this costume as a part of her final graduate project. Animal-free coats? We need more of these running around.
Implications - Many consumers find themselves unwilling to invest time or money into a particular product because of the way it was produced or because of the materials it includes. Businesses that can replicate these products in ways that complement a variety of lifestyle choices will see massive returns.
What Makes This Trend Stand Out
- Animal-free Products
- Opportunity for businesses to create products that replicate the look and feel of animal-based materials without using any animal resources.
- Sustainable Fashion
- Investment in materials and techniques that reduce the environmental impact of the fashion industry, such as ceramic-based coats, offers a disruptive innovation opportunity.
- Personalized Lifestyle Choices
- Catering to consumers who prioritize certain lifestyle choices, like animal-free products, opens up new avenues for businesses to meet specific consumer demand.
Sectors Adopting This
- Fashion
- Incorporating ceramic-based materials into fashion items, like coats and shoes, offers the Fashion industry a chance to create sustainable and animal-friendly alternatives.
- Textiles
- The Textile industry can explore innovative materials like ceramics to create animal-free and eco-friendly fabrics for various uses.
- Retail
- Introducing animal-free products, such as ceramic-based coats, into the Retail industry allows businesses to tap into the growing demand for sustainable and ethical fashion choices.
