I will be frank--trucks are a pain in the butt to those of us who drive normal cars. They cut you off, drive about a cm behind you and appear to have their own set of road rules.
However, as much as I hate them, should one of these beasts almost kill me then I would have to acknowledge that they are nevertheless very cool indeed.
Implications - Consumes have had their imaginations repressed by the rational order of large cities. As a result, they are excited by imagery that forces them to use their imagination. Companies that create ads and experience that engage the imaginations of consumers will create a deeper connection.
Stats for Untraditional Trucks
Trending: Older & Average
Research: 57,485 clicks in 398 w
Interest: 4 minutes
Concept: Untraditional Trucks
Related: 64 examples / 49 photos
Segment: Males, 18-35
Comparison Set: 23 similar articles, including: super stretch trucks, luxurious trucks, and sauna trucks.
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