I will be frank--trucks are a pain in the butt to those of us who drive normal cars. They cut you off, drive about a cm behind you and appear to have their own set of road rules.
However, as much as I hate them, should one of these beasts almost kill me then I would have to acknowledge that they are nevertheless very cool indeed.
Implications - Consumes have had their imaginations repressed by the rational order of large cities. As a result, they are excited by imagery that forces them to use their imagination. Companies that create ads and experience that engage the imaginations of consumers will create a deeper connection.
More Stats +/-
Super Stretch Trucks
Jet Powered Firetrucks
Delivery Trucks With Giant Cursors