In Dismal Economy, Televised Crapvertising Always Wins
By: Going Like Sixty -
Published: Jan 9, 2009 Updated: Aug 11 2011 • References: npr.org
Get out your Snuggies and your credit card and get ready to call. Infomercials will be flooding the airways. Blame the economy. When television stations can’t sell their commercials to personal injury lawyers and used car lots, they turn the airtime over to businesses like Telebrands, who bring you everything you can’t possibly resist.
“If you call now, we’ll double that amount,” and “Wait, there’s more,” will soon be echoing in your brain.
Implications - Consumers in modern society have so many things to worry about that they have to be directly presented with an item in order to find it appealing. Companies trying to sell a product could focus on this approach.