The Cover Denmark Factory Girl editorial features model Nimue Smit. Smit takes on the chic appeal of the 1960s in the pictures that were taken here by photographer Andreas Ohlund.
Factory Girl comes a part of Cover Denmark's March 2013 issue. In line with the spring season that it caters to is stylist Emelie Johansson's inclusion of stripe boy shorts, thin polka dot pieces and short maxi dresses.
Johansson also got at the retro themes that are at the heart of Factory Girl. She did so by way of old school vintage t-shirts, chunky heels and muted blazers. Together these items enabled Smit to channel the generation, a look that is certainly highly sought after on behalf of Cover Denmark's readership.
What Makes This Trend Stand Out
- Retro Fashion
- Fashion retailers should consider incorporating retro styles into their collections as they appeal to consumers seeking a vintage vibe.
- Nostalgic Marketing
- Brand managers could leverage nostalgia marketing tactics like retro fashion shoots to capture the attention of consumers and enhance brand loyalty.
- Stripped-back Imagery
- In advertising campaigns, brands could explore the trend of using dual-toned minimalist visuals to create striking and memorable imagery.
Sectors Adopting This
- Fashion
- Fashion designers and retailers could use this trend towards retro style to create new product lines or to reinvigorate existing ones.
- Marketing
- Marketing agencies could use the popularity of nostalgic themes to create ad campaigns that strike a chord with viewers and effectively increase brand recognition.
- Photography
- Photographers and art directors involved in advertising campaigns could approach their work from the perspective of using stripped-back imagery to make an impact on viewers.
