Michael Plishka
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What do corporate high-fliers do when the economy slumps? They move into chocolate—it’s where the money is. “When the economy is doing well, some [chocolate makers] sell at ridiculous prices. They do so, not because they are better, but because they can get away with it,” says Anne Weyns, co-director of L’Artisan du Chocolat. Weyns quit her job at a management consultancy to help a friend get a fledgling chocolate company off the ground and is now successful in more ways than one. Kshocolât, which prides itself on different yet not premium-priced chocolate, was founded by Diageo UK’s former financial controller Mr. Coyle. Using various business models, Coyle and Wyens and others like them, each found their niche and is successfully building their customer base. The result? They escape the day-to-day drudgery and pressures of the corporate world and live their lives on their terms. The rest of us get chocolate.  “Everyone said we would fail, because English people only like very sweet chocolate,” says Ms Weyns, co-founder of L’Artisan du Chocolat...What followed was a cocoa explosion...
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