Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Mobile Tailgate Parties

The Corona Game Day Giveaway is Engaging with Football Fans

— November 13, 2020 — Lifestyle
The Corona Game Day Giveaway is engaging with football fans, awarding a few lucky winners a socially distant tailgate party that the block is sure to remember. With live sporting events being cancelled and public gatherings deemed unsafe, many football fans are seeking the energy and inspiration the game once evoked. Corona is attempting to re-create the energy of once-packed tailgates with a makeshift party on wheels.

The beer brand is offering a truck loaded with $4,000 worth of items, presenting everything one might need for an authentic party including a bluetooth system, a smoke machine, plenty of beer and branded merch. The mobile tailgate party will be landing on the doorsteps of 18 lucky contest winners after January 30th, 2021.

Image Credit: Corona
Trend Themes
1. Mobile Tailgate Parties - More brands will leverage the idea of a mobile tailgate party as a way to engage fans while adhering to social distancing guidelines.
2. Contactless Event Experiences - As public gatherings remain unsafe, brands will seek out ways to provide experiences that allow consumers to engage with their products in a contactless way.
3. Branded Party Merchandise - Brands will create more merchandise specifically for parties and tailgates to help fans feel connected to the experience and the brand itself.
Industry Implications
1. Beer and Alcohol Companies - Beer and alcohol companies can leverage the popularity of tailgating and create engaging promotional campaigns that encourage responsible drinking and social distancing.
2. Consumer Electronics - Consumer electronics companies can create tailgate-specific products, like durable and portable sound systems that can withstand outdoor conditions, as demand for tailgating and outdoor events increases.
3. Sporting Goods - Sporting goods companies can create bundles or packages of products specifically tailored to the mobile tailgate experience, like outdoor games and grill accessories.
5.1
Score
Popularity
Activity
Freshness