Delikatesy Centrum's Web Cookie Banner is Paired with Snacks

By: Laura McQuarrie - Published: Aug 31, 2014 • References: adsoftheworld
By law, Polish websites are required to display a cookie banner that acknowledges that the site uses cookies. Unfortunately, for users these ads just become annoying and a lot of the time, they just end up cluttering web pages.

Although displaying the banners is necessary, Delikatesy Centrum came up with a clever way to make the best of it. Along with the message that's legally required about web cookies, the brand included a funny statement about the kinds of cookies that you can actually eat. Beside this, Delikatesy Centrum included funny copy along with snacks that could be paired with cookies to make them even more delicious. These ads changed throughout the day so that the snacks were extra appealing at lunch or during the evening. Stats for Creative Cookie Ads Trending: Older & Mild
Research: 694 clicks in 90 w
Interest: > 3 minutes
Concept: Cookie Banner
Related: 64 examples / 49 photos
Segment: Neutral, 18-55
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