ZÓLDI is a contemporary jewelry brand based out of Dubai, United Arab Emirates that aims to celebrate and empower women by creating "jewels that live with you, not on you."
ZÓLDI's Guilty Pleasures Collection includes pieces like the 'Romance Revolution' ring, the 'Wear It Loud' stud earrings, the 'Make a Right Choice' necklace and others, which are offered in luxurious silver and silver and 18k gold-plated options.
As the jewelry brand unabashedly embraces the bold, feminine spirit, the F61 Work Room agency created packaging to match the brand's philosophy. Although the blush pink boxes boast silky ribbons and a look that seems entirely sweet, the brand also includes spirited details that note: "cute. but devilish inside."
What's Driving This Trend
- Contemporary Jewelry
- Opportunity to create jewelry that reflects modern style and empowers women.
- Luxurious Packaging
- Opportunity to design packaging that matches the brand's philosophy and adds value to the customer's experience.
- Bold Feminine Spirit
- Opportunity to develop products and marketing campaigns that celebrate and embrace the strength and empowerment of women.
Who This Affects Most
- Jewelry
- Opportunity for jewelry brands to create contemporary and empowering collections.
- Packaging
- Opportunity for packaging companies to create luxurious and innovative packaging solutions for luxury brands.
- Fashion
- Opportunity for fashion brands to incorporate bold and feminine elements into their designs and marketing strategies.
