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Conglomerate Coffeemeisters Edit
Are We Getting Tired of the Same Old Grind?


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Conglomerate Coffeemeisters
Are We Getting Tired of the Same Old Grind?
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Conglomerate Coffeemeisters - Are We Getting Tired of the Same Old Grind? (VIDEO)
Are We Getting Tired of the Same Old Grind?
Published: Feb 10, 09
Views: 2,692

Names like Starbucks and Seattle’s Best have long been the hip thing for coffee drinkers, but the recent shutdown of over 600 Starbucks stores points toward a frightening trend for the company.

It seems that coffee drinkers are getting a little bored with the big boys and leaning more toward quaint coffeehouses steeped in artistic atmosphere. In short, we’re getting back to the basics. After all, part of the joy of coffee is frequenting the traditional, non-corporate coffeehouses we all fell in love with.

Finding and brewing the best coffees for the varied coffee drinks we enjoy is only part of the experience. Sharing that coffee with friends and loved ones in hip, cozy little coffeehouses where someone strums the acoustic guitar or reads poetry is a big part of the romance of coffee—and one that we’ve forgotten for quite some time.

With the popularity of independent coffeehouses on the rise and coffee conglomerates slipping, it appears as though coffee lovers have remembered what it’s all about.

Seattle may be known as the birthplace of corporate coffee, where Starbucks has it's original outlet and HQ, but it's also the place with the coolest independent coffee shops around. I think that's because the coffee craze in Seattle spawned Starbucks whereas in most places in the rest of North America, Starbucks spawned the coffee craze. (travelblogs)

References:  travelblogs

Filed In:  art branding food life lifestyle marketing






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Conglomerate Coffeemeisters