M2U NYC boasts an adorable and versatile eyeshadow palette called 'Concrete Jungle.' The name of the palette itself hints at a playful juxtaposition between an adventurous spirit and the urban environment—which is always an interesting theme to explore.
M2U NYC's Concrete Jungle eyeshadow palette includes six "unique, lively shades in both matte and shimmer finishes." The brand prioritized lively colors for this offering in order to bring an intriguing look. The palette is cruelty-free, 100% vegan, and paraben-free. The formula is also soft, gentle, and breathable—ensuring that there is no irritation with use (which may be a concern for consumers with sensitive skin) and that the application process goes on smoothly.
M2U NYC also includes an incredibly playful packaging aesthetic for its Concrete Jungle variation.
Image Credit: M2U NYC
Key Themes Behind This Trend
- Adventurous Eyeshadow Palettes
- The market for adventurous and cruelty-free eyeshadow palettes has increased and is an opportunity for companies to capitalize on.
- Vegan Makeup Products
- There is a growing demand for vegan and paraben-free makeup products, and companies can innovate to create more affordable and sustainable options.
- Playful Packaging Design
- Companies can incorporate playful and unique packaging designs to differentiate themselves in the market and appeal to consumers' sense of aesthetics.
Where This Applies
- Cosmetics Industry
- Innovative and eco-friendly makeup options, such as vegan and cruelty-free products, can disrupt the cosmetics industry and meet consumer demands for more sustainable options.
- Art and Design Industry
- The trend of playful and unique packaging design in the cosmetics industry opens up opportunities for design professionals to create packaging that is both aesthetically pleasing and functional.
- E-commerce Industry
- The demand for adventurous and eco-friendly makeup products can open up opportunities for online retailers to specialize in offering a wide range of vegan and cruelty-free cosmetics and beauty options.
