The 'Haagen-Dazs Concerto Timer' Plays Music Over Your Ice Cream

By: Alexander Lam - Published: Aug 3, 2013 • References: & psfk
In an effort to help you enjoy your ice cream, the Häagen-Dazs Concerto Timer app uses augmented reality to allow you to let your frozen treat soften. The iOS app uses your phone to project a miniature concerto over Häagen-Dazs ice cream. Since the ice cream needs two minutes to soften and release its flavors, the app projects a perfectly-timed tune over your dessert tub.

Ad agency Goodby, Silverstein & Partners designed and implemented the campaign. The San Fransisco-based agency created the app to augment Häagen-Dazs's premium brand. The app plays Bach's Inventions No. 14 over your tub of ice cream using a virtual cellist and violinist. After the ice cream has softened properly, the concerto ends and you can enjoy your premium dessert. Stats for Augmented Reality Concerto Apps Trending: Older & Average
Research: 3,936 clicks in 146 w
Interest: 0.8 minutes
Concept: Concerto Timer
Related: 81 examples / 62 photos
Segment: Neutral, 18-55
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