In an effort to help you enjoy your ice cream, the Häagen-Dazs Concerto Timer app uses augmented reality to allow you to let your frozen treat soften. The iOS app uses your phone to project a miniature concerto over Häagen-Dazs ice cream. Since the ice cream needs two minutes to soften and release its flavors, the app projects a perfectly-timed tune over your dessert tub.
Ad agency Goodby, Silverstein & Partners designed and implemented the campaign. The San Fransisco-based agency created the app to augment Häagen-Dazs's premium brand. The app plays Bach's Inventions No. 14 over your tub of ice cream using a virtual cellist and violinist. After the ice cream has softened properly, the concerto ends and you can enjoy your premium dessert.
Why This Trend Is Growing
- Augmented Reality Apps
- Using augmented reality to enhance the user experience of products and services.
- Timed Experiences
- Incorporating time-based elements into apps and digital experiences to enhance customer engagement.
- Interactive Packaging
- Creating interactive packaging that combines physical products with digital content to provide a unique consumer experience.
Industries Being Reshaped
- Food and Beverage
- Integrating augmented reality technology into food and beverage products to enhance consumer interaction and enjoyment.
- Marketing and Advertising
- Developing innovative advertising campaigns that utilize augmented reality to create immersive and engaging experiences for consumers.
- Consumer Electronics
- Exploring the integration of augmented reality features into consumer electronic devices and applications to provide new and exciting functionalities.
