What is the trend of augmented reality apps?

Using augmented reality to enhance the user experience of products and services.

What is the trend of timed experiences?

Incorporating time-based elements into apps and digital experiences to enhance customer engagement.

What is the trend of interactive packaging?

Creating interactive packaging that combines physical products with digital content to provide a unique consumer experience.

What are the implications for the food and beverage industry?

Integrating augmented reality technology into food and beverage products to enhance consumer interaction and enjoyment.

What are the implications for the marketing and advertising industry?

Developing innovative advertising campaigns that utilize augmented reality to create immersive and engaging experiences for consumers.

What are the implications for the consumer electronics industry?

Exploring the integration of augmented reality features into consumer electronic devices and applications to provide new and exciting functionalities.

Augmented Reality Concerto Apps : Concerto Timer

Augmented Reality Concerto Apps

The 'Haagen-Dazs Concerto Timer' Plays Music Over Your Ice Cream

Alexander Lam — August 3, 2013 — Tech

References: itunes.apple & psfk

Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest

In an effort to help you enjoy your ice cream, the Häagen-Dazs Concerto Timer app uses augmented reality to allow you to let your frozen treat soften. The iOS app uses your phone to project a miniature concerto over Häagen-Dazs ice cream. Since the ice cream needs two minutes to soften and release its flavors, the app projects a perfectly-timed tune over your dessert tub.

Ad agency Goodby, Silverstein & Partners designed and implemented the campaign. The San Fransisco-based agency created the app to augment Häagen-Dazs's premium brand. The app plays Bach's Inventions No. 14 over your tub of ice cream using a virtual cellist and violinist. After the ice cream has softened properly, the concerto ends and you can enjoy your premium dessert.

Trend Themes

Augmented Reality Apps — Using augmented reality to enhance the user experience of products and services.
Timed Experiences — Incorporating time-based elements into apps and digital experiences to enhance customer engagement.
Interactive Packaging — Creating interactive packaging that combines physical products with digital content to provide a unique consumer experience.

Industry Implications

Food and Beverage — Integrating augmented reality technology into food and beverage products to enhance consumer interaction and enjoyment.
Marketing and Advertising — Developing innovative advertising campaigns that utilize augmented reality to create immersive and engaging experiences for consumers.
Consumer Electronics — Exploring the integration of augmented reality features into consumer electronic devices and applications to provide new and exciting functionalities.

3.8

Score

Popularity

Activity

Freshness