The 'Pigment Your Summer' editorial for Harper's Bazaar Mexico showcases some daring and vibrant makeup designs paired with colorful swim caps to create several perfect looks for hot summer days.
The colorful swim caps featured throughout the spread complement the makeup designs perfectly. They never contrast the colorful eyeshadows and nail polishes prevalent in the shoot, but instead serve to make their bold colors pop off the page. Photographer Anairam clearly gave a lot of thought to each design and made sure that the mingling colors weren't too overwhelming for the viewer.
One fun look that might be surprising but works extremely well on the editorial's featured model, Anna Fedorovna, is the combination of yellow nail polish with bright blue eyeshadow. While this look only works on a few people with choice complexions, those lucky few will have a vibrant makeup statement that will have everyone talking.
Why This Trend Is Growing
- Vibrant Makeup Designs
- The convergence of swim caps and bold makeup designs creates an opportunity for cosmetic brands to develop vibrant products that are summer appropriate.
- Colorful Swim Caps
- Fashion brands can leverage the popularity of colorful swim caps to create swimwear lines that complement the caps and follow the same vibrant thematic design style.
- Bold Makeup Statements
- The trend towards bold makeup statements creates an opportunity for entrepreneurs to create niche makeup lines that cater to the daring and adventurous consumer looking for something new and different.
Industries Being Reshaped
- Cosmetics
- Cosmetic brands can take advantage of the trend towards bold makeup designs to create new summer product lines that cater to the consumer who wants to make a statement.
- Fashion
- The popularity of colorful swim caps provides fashion brands with an opportunity to create swimwear lines that complement the caps and share the same vibrant design aesthetic.
- Entrepreneurship
- The trend towards bold makeup statements provides entrepreneurs with an opportunity to create new niche makeup lines that cater to the adventurous consumer looking for something new and innovative.
