Cold Light by Anton Jhonsen is an all-white editorial featuring models Alexandria Goldina and Irina Stroganova. The models have been captured in a dimly lit forest setting with concrete walls that have a ghostly and haunting feel.
The models' hair has been pulled back and pinned into an elegant bun with some loose pieces falling out. They have been dressed in stunning ivory gowns from the wardrobe curated by Lupita and Margaret that beautifully accentuates their figures. The makeup artist, Bubah Alfian, has painted the models lips in a dark pink lipstick, used shimmery blush and created eyes with a smoky dark eyeshadow.
Anton Jhonsen is a young fashion photographer from Jakarta, Indonesia. His style is simple and glam, with a touch of edginess.
What Makes This Trend Stand Out
- All-white Editorials
- Disruptive innovation opportunity: Explore new ways to incorporate the color white into fashion editorials, creating a clean and minimalist aesthetic.
- Ghostly and Haunting Photography
- Disruptive innovation opportunity: Experiment with eerie and ethereal photography techniques to evoke a haunting atmosphere in fashion shoots.
- Elegant Bun Hairstyles
- Disruptive innovation opportunity: Develop innovative techniques and products for creating intricate and elegant updo hairstyles for fashion shoots and events.
Sectors Adopting This
- Fashion Photography
- Disruptive innovation opportunity: Introduce new technologies and editing techniques to enhance the creativity and impact of fashion photography.
- Fashion Design
- Disruptive innovation opportunity: Create avant-garde and unconventional designs using white garments, pushing the boundaries of traditional fashion.
- Beauty and Cosmetics
- Disruptive innovation opportunity: Invent new makeup products and techniques for achieving ghostly and haunting makeup looks that complement eerie fashion editorials.
