The Coach x Downtown From Behind Ad is Culturally Connected

By: Courtney Scharf - Published: May 23, 2012 • References: coach and refinery29
Featuring adorable anecdotes from Brooklyn locals, the Coach x Downtown From Behind ad is a massive hit taking the Internet by storm.

The high-end luxury brand linked up with now-famous 'Downtown From Behind', a blog featuring New York bikers. In the genius collaboration, the pair produced a perfect light-hearted campaign video to promote Coach's new bicycle. Featuring interviews and photo shoots, the short YouTube clip is definitely lovable and bound to go viral. Teaming up with such a cutting-edge and culturally connected blog was an ingenious move on the part of Coach, and is bound to offer some street cred to the luxury brand.

Cute, light and definitely strategic, the collaboration is bound to be a smashing success. No matter how adorable Coach's bike may be, this video will surely sell more than a few two-wheelers.