Apocalypse-Ready Fashion

Climate Change Couture by Catherine Sarah Young is a Fake Collection

Climate Change Couture goes beyond current fashion fads and focuses on designs that will benefit survival when the world has fallen to bits. While people are having fun preparing for the zombie apocalypse, a more realistic end is on the horizon and this fake fashion collection addresses that concern.

Made up of five pieces, Climate Change Couture was designed by Catherine Sarah Young as part of the 2013 Art Science Residency Programme. Each one revolves around a key survival tactic whether that means cocooning oneself from the elements with The Bubble, covering oneself with whatever is around to form the Trash Dress or staying afloat with the Aquatutu.

Part of her larger Apocalypse Project, Climate Change Couture questions "how we might live when the earth is not very livable," as put by Young.

Climate Change Couture
The trend of fashion designs that prioritize survival in a post-apocalyptic world.
Art Science Residency Programme
The trend of collaborative programs that combine art and science to explore pressing global issues.
Apocalypse Project
The trend of creative projects that provoke dialogue and critical thinking about the future of the planet.

Industries Being Reshaped

Fashion
The industry could explore opportunities to design clothing that combines functionality, sustainability, and style for survival scenarios.
Art and Design Education
The industry can develop curriculum and programs that encourage interdisciplinary collaboration between artists and scientists to address global challenges.
Environmental Awareness and Sustainability
The industry can utilize creative projects like Climate Change Couture to engage the public and raise awareness about the impacts of climate change.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 36%
Freshness 8%

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