This brightly decorated Christmas truck belongs to Kris Marshall of Iowa. He used 3000 Christmas lights to decorate his Chevy pick-up. The lights are taped to the truck, but it does not look so hot during the day since you can see the tape and wires.
This Christmas truck is definitely a unique way to get around town and show your festive spirit. The question is, do you need your headlights on when the Christmas lights are on? My advice is to not try this at home because the Christmas truck is definitely breaking some laws.
Key Themes Behind This Trend
- Light-up Vehicles
- Opportunity for businesses to create and market DIY light-up kits for vehicles to enhance festive spirit.
- Festive Auto Decor
- Disruptive innovation opportunity for companies to design and sell specialized auto decorations for holidays and special occasions.
- Innovative Lighting Solutions
- Potential for companies to develop advanced and aesthetically pleasing lighting options that can be easily applied to vehicles.
Where This Applies
- Automotive
- Automakers can explore partnerships with lighting companies to offer optional light-up packages for their vehicles.
- Retail
- Retailers can create a new category of automotive accessories focused on festive, customizable decorations for vehicles.
- Event Planning
- Event planners can incorporate light-up vehicles as unique attractions for holiday events and parades.
