All You Need To Wear Edit

Simply By Christina Aguilera
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Starting October 1st, the “Simply” Christina Aguilera fragrance will be available in stores. The pregnant singer had previously released “Xposed” in a few European countries, however, this is her first international licensing agreement. Targeting the 16-35 year-old consumer, the new fragrance will be supported by a print ad campaign featuring Aguilera’s back painted with a black lace design inspired by the sexy dress made by Marcel Rochas for Mae West. The curvy glass bottle, which features the “Sometimes it’s all you need to wear” tagline, intends to recall the star’s silhouette and is embossed with a design similar to her painted back. Hollywood’s old-style glamour inspired the jasmine smell of the perfume, while her Bali honeymoon inspired the oriental floral smell.