The Christian Dior Spring 2013 Campaign Revamps the Iconic Brand

By: Alexandra Serrano - Published: Jan 5, 2013 • References: dior and designscene.net
Raf Simons received praise for his refreshing interpretation Dior's classic aesthetic, one that has transgressed into the Christian Dior Spring 2013 Campaign.

Following the controversial departure of its former creative director John Galliano, Dior has been subject to intense scrutiny. Yet, the creative reign of Raf Simons has begun with success as Spring 2013 received widespread acclaim for its tasteful revamp of Dior's style. This campaign, photographed by Willy Vanderperre, is testament to the brand's modernization.

Dior advertisements are conventionally characterized by a look of classic opulence. However, Simons took a different approach using the runway show's white compartment motif to create a minimalist fashion utopia. With its fresh style, the Christian Dior Spring 2013 campaign spearheads the label into a new era of tastemaking.