Nike's Edible Footwear

By: Cowbag - Published: Aug 5, 2008 • References: likecool
Made to celebrate the 25th anniversary of Nike’s Air Force 1 shoes, these edible trainers made by +41 rule! Brilliant - I love these guys.

There are a shed load of chocolate innovations, but I think the line between the ones that work (such as chocolate scrabble and anatomically correct chocolate hearts) is how realistic the finished result looks.

In order to be effective - and not just look like a crappy bit of confectionery - I think the key is in the details like the laces and soles on these bad boys.

Set to become a collectors item in the future, I really do feel that these are too good to eat.

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Concept: Chocolate Trainers
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Segment: Males, 18-35
Comparison Set: 20 similar articles, including: perforated beach sneakers, pressure-sensitive keyboards, and interactive motion installations.