The China Modern Weekly 2010 issue features model Ling Tan in abstract dresses walking around the city. The editorial, simply named ‘Madame Soong - Beijing Love,’ showcases views from the ancient city.
The editorial was shot by photographer John-Paul Pietrus, who works well with fashion director Tim Lim in order to bring this editorial alive. In the spread you can see abstract dresses that could belong to a haute couture runway. This spread will have you yearning to explore Beijing.
Why This Trend Is Growing
- Abstract Couture Fashion
- Opportunity to disrupt the fashion industry with abstract and avant-garde designs.
- Fashion Editorials as Cultural Exploration
- Opportunity to disrupt the publishing industry by showcasing fashion in the context of different cultures and locations.
- Urban Tourism Fusion
- Opportunity to disrupt the tourism industry by incorporating high fashion and editorial content into urban exploration experiences.
Industries Being Reshaped
- Fashion
- The fashion industry can leverage the trend of abstract couture to push the boundaries of traditional fashion design and appeal to avant-garde consumers.
- Publishing
- The publishing industry can explore new avenues for cultural exploration with fashion editorials that highlight the stylistic and cultural diversity of different locations.
- Tourism
- The tourism industry can innovate by incorporating high fashion and editorial content into urban exploration experiences, tapping into the interests of fashion-forward travelers.
