Cecilia Hammaborg is an up-and-coming Swedish designer based in London, England. These gorgeous coats and jackets are from her first collection of women's outwear entitled 'Black River Falls.'
I love this Blue Riding Hood coat which is cool and feminine at the same time. I recently had the pleasure of trying on Hammaborg's collection at her market stand in Brick Lane. The cuts are amazingly flattering. I literally wanted to buy all of them.
The designer who has been selling her designs at markets and online shops has now decided that she is ready to embark on a fashion business career, at last setting up her own label. This autumn/winter 08/09 collection of quality fabrics from Italy is a capsule collection of 7 pieces and is an ideal debut for the Swedish designer.
Why This Trend Is Growing
- Sustainable Fashion
- Opportunity for disruptive innovation in the fashion industry by creating ethically-made, eco-friendly clothing.
- Direct-to-consumer
- Disruptive innovation opportunity for fashion brands to sell their products directly to consumers, bypassing traditional retail channels.
- Minimalist Design
- Opportunity for disruptive innovation by creating simple, sleek designs that appeal to consumers looking for timeless and functional fashion.
Industries Being Reshaped
- Fashion Retail
- Opportunity for disruptive innovation in the fashion retail industry by incorporating sustainable practices and offering direct-to-consumer options.
- Online Marketplace
- Disruptive innovation opportunity in the online marketplace industry by curating and promoting sustainable fashion brands.
- Luxury Fashion
- Opportunity for disruptive innovation in the luxury fashion industry by embracing minimalist design principles and sustainable materials.
