Getting younger demographics to dine out can be a struggle for restaurants, however this charcoal pasta spot in Toronto is appealing to Millennials and Gen Zers by offering up Instagrammable dishes that they'll want to share on their feeds.
SÔS is set to open in Toronto's downtown core, right at John and Adelaide. Although few details surrounding the opening are available so far, foodies have been readily anticipating the obscure dishes that have been featured on the restaurant's Instagram account so far. With the activated charcoal giving pasta dishes a rich dark color, the accompanying sauces are given plenty of contrast, making for a photogenic experience. Apart from charcoal pasta dishes, SÔS is said to offer plenty of vegan options as well.
Image Credit: @punchxpepper / Instagram
Key Themes Behind This Trend
- Instagrammable Food
- Restaurants can offer visually striking food to attract younger demographics to dine out.
- Charcoal Food Trend
- Restaurants can explore charcoal as an ingredient to offer unique and visually appealing dishes.
- Vegan Menu Offerings
- Restaurants can expand their menu options to include vegan offerings for customers seeking plant-based options.
Where This Applies
- Food Service Industry
- Restaurants can explore incorporating visually striking and unique ingredients to attract younger demographics and increase social media exposure.
- Vegan Food Industry
- Restaurants can tap into the growing demand for vegan options by offering plant-based dishes on their menu.
- Social Media Marketing Industry
- Marketing agencies can help restaurants create Instagram-worthy dishes to increase social media engagement and drive traffic to their establishment.
