The first images from the campaign appeared on the Interwebs a few days ago, and reactions have been phenomenal to the unconventional ad. Shot by Karl Lagerfeld himself, the ad features Freja Beha Erichsen dressed in a catwoman costume that is less than sexy, but somehow still alluring and attention-grabbing. The approach is definitely unseen before in the high-fashion world, even though animals have been at the forefront recently, as was seen in Louis Vuitton's most recent fall campaign.
Implications - High fashion houses are capitalizing on the appeal of the shock factor in advertising by taking approaches that are unseen and unconventional. Consumers appreciate the use of humor that lightens up these often inaccessible brands.