Supermodel Lily Donaldson seems to be having a problem managing the sweltering hot weather in this campaign shoot for the Cesare Paciotti Spring Summer 2012.
Posing alongside Garrett Neff, the lovely blond model looks hot -- both in attractiveness and in temperature -- as she kneels at Neff's feet while he patiently holds onto her adorable hair-bowed puppy. Donaldson and Neff are both dressed in beautiful neutral-hued ensembles from the Cesare Paciotti Spring Summer 2012 collection. On Donaldson are khaki-colored separates punctuated by vibrant orange strappy sandals; on Neff, a polished and put-together tan-colored suit.
Photographed by Sebastian Faena, the Cesare Paciotti Spring Summer 2012 campaign was expertly styled by Carine Roitfeld and features hair and makeup by Akki Shirakawa and Yadim, respectively.
Why This Trend Is Growing
- Neutral Summer Styles
- Disruptive innovation opportunity: Creating sustainable and eco-friendly neutral summer fashion lines to appeal to environmentally conscious consumers.
- Khaki-colored Separates
- Disruptive innovation opportunity: Introducing innovative materials such as recycled or upcycled fabrics to create khaki-colored separates for consumers who want stylish and sustainable fashion options.
- Polished Summer Suits
- Disruptive innovation opportunity: Designing lightweight and breathable summer suits for men that are both stylish and comfortable in hot weather.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Aiming for sustainability and eco-friendliness in the fashion industry to attract environmentally conscious consumers.
- Luxury Fashion
- Disruptive innovation opportunity: Incorporating sustainable materials into luxury fashion lines to appeal to consumers who want high-end fashion with a conscience.
- Men's Fashion
- Disruptive innovation opportunity: Creating fashion-forward and comfortable summer suits for men that are also sustainable and eco-friendly.
