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Catholic Cross-Branding Edit
Boston College Fashion at Victoria’s Secret


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Catholic Cross-Branding
Boston College Fashion at Victoria’s Secret
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Catholic Cross-Branding - Boston College Fashion at Victoria’s Secret (VIDEO)
Boston College Fashion at Victoria’s Secret
Published: Nov 14, 08
Views: 3,633

The head of a Catholic group has his undies in a twist because Boston College is earning money from Victoria’s Secret. Boston College-branded clothing is sold by Victoria’s Secret, and Boston College gets a royalty from the clothing sales. Boston College alum C.J. Doyle, head of the Catholic Action League, didn’t like it one bit.

“I think it’s appalling. I think it’s disgraceful. It’s disgusting,” said Doyle. “They see an opportunity to make a buck by striking a deal with a company that openly appeals to prurient interests.”

But Ron Sanders found that B.C. students don't mind and some like the apparel. "My roommates have 'em all," said Boston College nursing student Taylor Peyton. She and her classmates are familiar with the Victoria's Secret line of apparel with college names including theirs. (bostonherald)

References:  bostonherald

Filed In:  branding fashion hip fashion leaders marketing pop culture






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FOUR WAYS TO REACT: vote, favorite, add more examples of Catholic Cross-Branding or comment about Boston College Fashion at Victoria’s Secret.

Favorited by S.j on Nov 15, 08

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Catholic Cross-Branding