The head of a Catholic group has his undies in a twist because Boston College is earning money from Victoria’s Secret. Boston College-branded clothing is sold by Victoria’s Secret, and Boston College gets a royalty from the clothing sales. Boston College alum C.J. Doyle, head of the Catholic Action League, didn’t like it one bit.
"I think it’s appalling. I think it’s disgraceful. It’s disgusting," said Doyle. "They see an opportunity to make a buck by striking a deal with a company that openly appeals to prurient interests."
More Stats +/-
Publicity Before Decency
Cross Marketing Super Bowl & Valentines
Years of Branding Shredded
Gilded Swan Stilettos
Wearable Umbrella Designs