Cozy Cardigans Button Up Menswear for Spring 2010

By: Christina Butty - Published: Jul 3, 2009 • References:
Loose and cozy cardigans were all over the runway in the Spring 2010 menswear shows. The V-neck option was the most popular with easy buttons to close it. While many had a reasonable depth of v-neck, there were some designers who did opt for a deep v version.

While this may sound like grandpa couture, the final look was far from it. Pictures in the slideshow include pieces from Burberry Prorsum, E Zegna, Ferragamo, Giorgio Armani, Hermes, Jil Sander, Missoni, Paul Smith, Prada and Versace. Stats for Chic Grandpa Couture Trending: Older & Mild
Research: 15,156 clicks in 359 w
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Concept: Chic Grandpa Couture
Related: 111 examples / 85 photos
Segment: Males, 18-55+
Comparison Set: 40 similar articles, including: boy clothes for girls, tux vested denim, and pervy couture.