The Quilt Cover Project
The bedroom set is part of a project entitled the Le Clochard Quilt Cover Project, which hopes to help young homeless people in the Netherlands.
Implications - Although the bedding looks like cardboard, it is actually warm and cozy. The money made from the bedding will go towards housing projects for young people in need who are trying to find work or finish their education. The concept for the Le Clochard Quilt Cover Project is both smart and heartfelt.Stats for Cardboard-Inspired Bedding Trending: Older & Mild
Traction: 9,710 clicks in 334 w
Interest: 3.6 minutes Concept: Cardboard-Inspired Bedding
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Segment: Neutral, 12-55+ Comparison Set: 20 similar articles, including: guerrilla campaign for homeless, secret underground home, and a mobile "home" for the homeless.