The Brain Project Raises Funds and Awareness for Brain Health
Kalina N — June 1, 2018 — Social Good
References: baycrest.org & brainproject
The Brain Project is a Canadian street art initiative that emphasizes the importance of brain health through the exhibition of creative works by talented artists and personalities. The project operates in support of Baycrest Health Sciences in Toronto and will run this summer from July 4th to August 31st. Exhibiting a wide range of works from 50 artists across the country, The Brain Project restructures the presentation format in its third installment. Instead of a 3D-style exhibition, the submitted Canadian street art will be two-dimensional and wall-mounted to create a mural with more creative possibilities for curatorial display.
The Brain Project does not only advocate for health and support local artists, however. It also raises funds for brain health and in 2018, it is aiming to surpass the $1 million+ that it has accumulated for each of its running years.
The Brain Project does not only advocate for health and support local artists, however. It also raises funds for brain health and in 2018, it is aiming to surpass the $1 million+ that it has accumulated for each of its running years.
Trend Themes
1. Supportive Street Art Initiatives - Creating art initiatives that support important causes and provide exposure for local artists can be a disruptive innovation opportunity.
2. Two-dimensional Murals as Art Installations - Restructuring the exhibition format to include wall-mounted, two-dimensional murals can provide more creative possibilities and unique experiences for viewers.
3. Fundraising Through Art Installations - Utilizing creative works as a means of fundraising for health initiatives can provide a unique and engaging way for people to donate while also supporting and promoting local artists.
Industry Implications
1. Healthcare Industry - Partnering with art initiatives and incorporating creative components into fundraising efforts can provide innovative approaches to generating funds and promoting awareness for health initiatives.
2. Art Industry - Incorporating fundraising efforts into art installations can provide new opportunities for artists and increase exposure for their works while also supporting important causes and initiatives.
3. Tourism Industry - Creating art installations that promote and support important causes can attract visitors and provide unique and engaging experiences for tourists.
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