The Canadian Dental Association puppies commercial is so cute that you may not even realize what it is about until words pop up on the screen. The ad uses adorable daschund puppies as a distraction to a sign that says oral cancer in the background. The commercial was created to explain that dentists can see things you can't, so regular check-ups are very important.
The advertising agency DDB Canada in Vancouver is responsible for the clever advertisement. At only 16 seconds long, the ad is simple and gets straight to the point. The Canadian Dental Association states that "oral diseases, including oral cancer, are serious threats to your health and keeping a healthy mouth is an important part of leading a healthy life."
Stats for Adorably Deceptive Ads
Trending: Older & Mild
Research: 1,406 clicks in 260 w
Interest: > 3 minutes
Concept: Canadian Dental Association Puppies Commercial
Related: 99 examples / 76 photos
Segment: Females, 12-55
Comparison Set: 36 similar articles, including: singing squirrel adverts, farcical bumvertising, and interactive touching commercials.
Singing Squirrel Adverts
Interactive Touching Commercials
Farm Animal Street Races
Manly Dairy Commercials