A new project has been created that takes photography to a whole new level, and Ian Ruhter's 'Camera Truck' is bringing viewers back to the beginning of photography.
Nowadays, it seems like anyone and their mother can take a good photo and market themselves as a photographer. With the introduction of the iPhone camera and advanced DSLR cameras, just about anyone has access to effortless high-quality photographs. Responding to this phenomenon, photographer Ian Ruhter took his life savings out, packed up his life and converted a delivery truck into a giant sized camera truck.
The truck uses a process of developing called wet plate collodion, a process invented in the 1800s that uses a plate coated in silver nitrate that is then exposed and developed before becoming dry.
This video goes into depth the intense process and risk it takes to create these masterful pieces of artwork. Amazingly, one photograph can cost up to $500 to create.
Why This Trend Is Growing
- Revival of Wet Plate Collodion Process
- The reintroduction of the wet plate collodion process presents an opportunity for photographers to create unique, high-quality photographs that cannot be easily replicated with modern technology.
- Nostalgic Photography Experiences
- The Camera Truck by Ian Ruhter provides a nostalgic photography experience, that takes viewers back to the beginning of photography, creating an opportunity for similar experiences to be offered in the tourism industry.
- Specialty Photography Technologies
- The Camera Truck presents an opportunity for companies to develop specialty camera technologies and techniques that cater to specific markets seeking unique photography experiences.
Industries Being Reshaped
- Fine Art Photography
- The reintroduction of the wet plate collodion process opens up opportunities for the fine art photography industry, as it requires a higher level of skill and technical expertise than traditional photography processes.
- Tourism
- The Camera Truck by Ian Ruhter presents an opportunity for the tourism industry to offer unique photography experiences, providing a memorable experience for customers.
- Camera Technology
- The Camera Truck provides an opportunity for companies to develop specialty camera technologies and techniques that cater to specific markets, such as specialized film cameras or unique alternative-developing processes.
