Superstar

'Buy One Give One' Lets Anyone Create a Social Enterprise

By: Bianca Bartz - Published: • References: b1g1
The one for one model of giving has become wildly popular in the social business space over the last couple of years, sparked largely by the success of TOMS Shoes, who give a pair of shoes to a child in need for each one sold.

Recognizing that other business owners would jump at the opportunity to give back to the world simply by selling their products, Buy One Give One was launched in Singapore in 2007 to connect entrepreneurs with causes to do just that.

"Imagine if every time you dined out, a hungry child received a meal," the Facebook page says. "Imagine if every time you bought a book, a tree got planted. Imagine if every time you saw a doctor, someone in need received care...

"B1G1 makes this possible for any kind of business to give simply and effectively through its 'Giving Engine' at www.b1g1.com."

The Buy One Give One website gives business owners the tools to create their own one-for-one business, with a selection of over 150 causes to support. To date, the social business has helped hundreds of businesses facilitate over 8.7 million "giving activities," many of which can be seen on the website through the Business List section.

Contact Information
Buy One Give One website
Buy One Give One on Twitter
Buy One Give One on Facebook Stats for DIY 1 for 1 Businesses Trending: Older & Average
Traction: 2,154 clicks in 134 w
Interest: 2.2 minutes
Concept: Buy One Give One
Related: 114 examples / 88 photos
Segment: Neutral, 18-55+
Comparison Set: 42 similar articles, including: one-for-one boating tees, altruistic online marketplaces, and one for one blankets.