Bud Light 'Tailgate Approved' Appeals to Football Fans

By: Marissa Brassfield - Published: Sep 20, 2009 • References: tailgateapproved
This Bud Light 'Tailgate Approved' campaign is right on time for the return of football season. Commercials like the one above are paired with a battery of mantastic memorabilia like Astroturf beer cozies, a harness that lets your dog carry condiments and grill tools, a speaker box that looks like a case of beer, a grooler, and a giant fan finger that doubles as a beer holder.

Although the beer-loving memorabilia in the Bud Light 'Tailgate Approved' campaign is probably targeted at men, I'd love owning one of everything on the site! Stats for Mantastic Beer Campaigns Trending: Older & Average
Research: 20,429 clicks in 348 w
Interest: 4 minutes
Concept: Mantastic Beer Campaigns
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: ultimate tailgate trailer, tailgate dining, and tailgate trailers.