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Bubble wrap has become couture fashion through the eye of photographer Natalie Rychetnikova. Although the beautiful model appears to be wearing little more than the clear protective packing material, these images would slide easily into any high fashion magazine.

On another note, the photographs have such a wintry Arctic feel to them that I could even see them employed in a vodka ad. Who knew bubble wrap could be so editorial?

Implications - As far as I'm concerned, this Natalie Rychetnikova fashion photography makes me bubbly with joy. The incorporation of bubble wrap is a cool and unusual tactic that should be used again and again.