Sometimes it's the simplest ideas that come across as the most clever; case in point, the Brolly umbrella. Have you ever tried to use a smartphone in the rain? It's almost impossible. Not only does the water interfere with the responsiveness of the screen, but getting your electronic gadgets wet is never a good idea in the first place.
Trying to send a text with an umbrella can also be a pretty frustrating experience, what with the pitiful human body evolution only giving us two hands to work with. The Brolly umbrella does away with these intolerable first world problems by essentially recreating a set of brass knuckles (sadly made of plastic) to fit your fingers into, effectively freeing your thumb and spare hand to tweet, text and facebook all your friends. I mean, seriously, who lets something like a little rain get in the way of their latest Facebook update?
Why This Trend Is Growing
- Text-enabled Accessories
- Opportunity for disruptive innovation in creating various text-enabled accessories that can be used in different weather conditions.
- Multi-functional Handheld Devices
- Opportunity for disruptive innovation in developing handheld devices that serve multiple purposes such as protecting from rain while allowing for easy texting or phone usage.
- Weather-proof Electronic Devices
- Opportunity for disruptive innovation in creating electronic devices that can withstand different weather conditions and still function properly.
Industries Being Reshaped
- Consumer Electronics
- Consumer electronics companies can explore the opportunity of creating weather-proof devices that are easy to use in different weather conditions.
- Fashion Accessories
- Fashion accessory companies can incorporate text-enabled functionalities into their product offerings to cater to the needs of their tech-savvy customers.
- Outdoor Gear
- Outdoor gear companies can explore the opportunity of creating multi-functional products that offer protection from the elements while providing easy access to technology.
