Destroyed Deck Displays

Herbie Fletcher Salvages Broken Surfboards in His 'Wrecktangles' Series

Surfing is an action-packed sport that can cause major damage when the waves get out of hand, resulting in broken surfboards washing ashore in an eclectic mix of vibrant beach debris.

Surfboard artist Herbie Fletcher collects the colorful decks and updates them into explosive clusters of art in his installation series entitled 'Wrecktangles,' a name which creates a visual for the tangle of damage that his collection embodies. Normally disposed and discarded, these smashed surfboards are now used as a way to share surf culture with the creative art world, taking the combination of contemporary design and active sports in a new direction.

Broken surfboards look fantastic when clustered together in Fletcher's 'Wrecktangles' installation art.

Upcycled Art
Creating art from salvaged materials, such as broken surfboards, presents opportunities for unique and sustainable artistic expressions.
Sports-inspired Art
Combining sports culture and contemporary design in art installations can attract both sports enthusiasts and art lovers, bridging the gap between the two communities.
Environmental Consciousness
Reusing and repurposing materials, like broken surfboards, demonstrates a commitment to sustainability and can inspire other industries to explore innovative ways to reduce waste.

Where This Applies

Art and Design
The art and design industry can embrace the trend of upcycled art to create unique and environmentally-conscious pieces that resonate with consumers.
Sports and Recreation
The sports and recreation industry can leverage the combination of sports-inspired art installations to enhance brand identity and engage their target audience in a new and immersive way.
Sustainable Manufacturing
The manufacturing industry can explore opportunities to repurpose damaged materials like broken surfboards, promoting a circular economy and reducing environmental impact.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 27%
Activity 15%
Freshness 8%

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