Elizabeth Arden Inc. have announced that even though Britney is not in her best moments they will keep on supporting her and her perfume line. After all fans may stop buying them because of the new attitude of the Star, and te bad publicity that she is making of herself. At the moment we know the sales are going down, while her first two fragances where a clear and inmediate success after they were launched.
It's not strange that they are worried at Elizabeth Arden Inc., because this kind of celebrity perfumes have been a strong source of earnings for the company. They produce and sell foru fragances connected to Britney Spears: Fantasy, Midnight Fantasy, In Control and Curious.
