There are a lot of people who are looking for an affordable way to escape the cold weather and the British Airways Goodbye Winter Sale ad campaign could very well be their ticket out. The sale includes cheap flights to Florida, New York, the Caribbean and other European cities. Although there might be cold weather in some of these destinations, it will still be a welcomed diversion from one's own chilly city.
The British Airways Goodbye Winter Sale ad campaign was created by BBH, an ad agency based in the United Kingdom. It revolves around some iconic tourist images that have been iced over. For instance, the Caribbean flight discount ad features an icy palm tree.
Stats for Icy Palm Tree Ads
Trending: Older & Mild
Research: 3,679 clicks in 224 w
Interest: 3.8 minutes
Concept: British Airways Goodbye Winter Sale
Related: 56 examples / 43 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: hungry brain ads, controversial fitness campaigns, and surrealist activewear campaigns.
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