Brides have to make enough drastic decisions prior to their wedding day and Essie's bridal nail polish has arrived to offer a simple solution to one's manicure woes.
The 10-piece collection was inspired by the timeless elegance of brides and features an expansive range of neutral colors to be reflective of that. Included in the line are flattering shades like a sheer pale pink, which offers a whimsical pop of color. Those looking for something even more traditional may opt for the "Muchi Muchi" hue, which boasts a pink mauve colorway.
This collection is perfect to buy for oneself to prepare for one's big day, or, as a gift to a bachelorette party. The collection retails for $9 a piece and is available at CVS.
Image Credit: Essie via Instagram @essie
Key Themes Behind This Trend
- Bridal Nail Polish
- Opportunity for innovative nail polish brands to create collections specifically designed for brides.
- Neutral Colors
- Opportunity for beauty brands to expand their product offerings with a range of neutral shades inspired by bridal elegance.
- Bride-to-be Gifting
- Opportunity for retailers and beauty brands to target bachelorette parties and offer bridal-themed nail polish collections as gifts.
Where This Applies
- Beauty
- Beauty brands can capitalize on the demand for bridal nail polish collections by creating their own lines of elegant and neutral shades.
- Retail
- Retailers can tap into the bridal market by stocking up on bridal-inspired nail polish collections and targeting bachelorette parties.
- Wedding & Events
- Wedding planners and event organizers can incorporate bridal nail polish collections as part of their service offerings for brides-to-be.
