Bento boxes are basically Japan's answer to a packed lunch which generally contains rice (sometimes dyed in different colors), fish or meat, with pickled or cooked vegetables as a side dish. As with sandwiches, bento boxes can also be bought ready-made, but unlike in western cultures, these are not just meant as meals, but as pieces of art. To the Japanese, making Bento is considered an art, as this cluster clearly points out.
Implications - The culinary world has seen a recent influx in the incorporation of art and design into food presentation. Consumers worldwide with an appreciation for art and other cultures will be attracted to items and services that offer a customized and exotic experience. Businesses can appeal to customers by combining practical products for everyday use with individualized creative customizations.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
