Monochrome Motion Campaigns
This dynamic, motion-filled and completely black and white print campaign for Bottega Veneta FW 2010 was photographed by Robert Longo. Along with an artfully beaded and embellished dress, the collection features minimalistic shifts, sharp men's suits and slick, oversized totes.
Implications - With many consumers working on a daily basis, finding products that offer a sense of excitement and adventure is appealing to this broad demographic. Using adrenaline-rush advertising or excitable product packaging is a great way to appeal to individuals looking to commodities to provide a sense of freedom and enjoyment. Companies that offer these products will have a leading edge over other competitors.