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Bianca Bartz
Launch Pad To Viral - Boing Boing TV (First Clip) (VIDEO)
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Boing Boing, the top favourited blog (according to Technorati), has announced the launch of Boing Boing TV. The big claim, according to media, is that if your ad is lucky enough to be scooped up by the show, it’s certain to go viral. This could be the new launch pad for advertisers looking to strike it big on the web. Check out the first clip.
“Boing Boing began in 1989 as a paper ‘zine that we later expanded into a blog and podcast, and BoingBoing.net now has more than 7.5 million page views a month, with over three million RSS subscribers,” said Boing Boing co-founder Mark Frauenfelder. “Boing Boing TV is the next logical step in that evolution.”
The TV show (tv.boingboing.net) will be available for free, 24 hours a day and will provide video reportage of all the wildly entertaining things they feature on the blog. It will consist of a collection of 3-5 minute clips giving quick over views on the most popular items.
RocketBoom featured a video story on their own video news show yesterday, embedded below.
Through Federated Media Publishing, which connects marketers with the Web site, Boing Boing TV attracted three-month sponsorships that include in-stream video advertising, pre-show announcements and millions of ad impressions on BoingBoing.net.
"We believe in independent, high quality video on the web," said John Battelle, founder and CEO of Federated Media. "Boing Boing is a seminal brand in the conversational media world, and we're proud to be part of its ongoing expansion into television."
(tmcnet)
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Via: tmcnet
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