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The Boh Tea Bags Changes Symbols When Dipped in Hot Water

By: Meghan Young - Published: • References: mcsaatchi & designtaxi
The Boh Tea Bags have been given transformative properties that channel the soothing nature of the hot drink itself. Often promoted as a way to stave off stress, they take a literal stance on this to the delight of many. Using edible tea ink, the Boh Tea Bags appear as one thing until dipped in hot water. For instance, a cloud with a thunderbolt becomes a harmless cloud in the water while fierce hawk becomes a peaceful dove in another.

Designed by M&C Saatchi for the Malaysia-based tea company, the Boh Tea Bags cleverly employs the use of symbols to get its point across. Interactive and imaginative, people might prefer these bags to more traditional ones. Stats for Stress-Transforming Tea Bags Trending: This Year & Buzzing
Traction: 617 clicks in 26 w
Interest: > 3 minutes
Concept: Boh Tea Bags
Related: 49 examples / 38 photos
Segment: Neutral, 18-55+
Comparison Set: 18 similar articles, including: miniature hottub teabags (update), breakfast-inspired beverages, and lovingly stitched infusions.