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The Boh Tea Bags Changes Symbols When Dipped in Hot Water

By: Meghan Young - Published: • References: mcsaatchi and designtaxi
The Boh Tea Bags have been given transformative properties that channel the soothing nature of the hot drink itself. Often promoted as a way to stave off stress, they take a literal stance on this to the delight of many. Using edible tea ink, the Boh Tea Bags appear as one thing until dipped in hot water. For instance, a cloud with a thunderbolt becomes a harmless cloud in the water while fierce hawk becomes a peaceful dove in another.

Designed by M&C Saatchi for the Malaysia-based tea company, the Boh Tea Bags cleverly employs the use of symbols to get its point across. Interactive and imaginative, people might prefer these bags to more traditional ones.