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Blacksticks Blue Packaging has Clean-Cut Graphics

By: Carly Foy - Published: May 16, 2011 • References: nikandcarole and lovelypackage
The Blacksticks Blue cheese line from Butlers has enlisted the help of branding design duo Nik and Carole.

The Blacksticks Blue cheese brand needed a reinvented look to help stand out on shelves. According to the design team, "The first thing we did was incorporate the trees that inspired the unusual name on the pack – in the winter the trees near the dairy look like black sticks. Then, we wrote up this lovely story and crafted the strapline ‘Handmade with love’."

The packaging's clean-cut and modern look has managed to draw more customers in. The simplicity of the package and high class look is perfect for the Blacksticks Blue cheese company.