Based in rural Missouri, Cole Scego is a self-described multi-discipline designer who creates furniture, fixtures and environmental design. His “Bird's Nest” lounge, while extremely simple overall, conjures up images of the interwoven complexity of a bird's nest.  The powder-coated finish holds up well in exterior applications, and the simple webbing provides great strength, much as a bird's nest does, but also offers a comfortable surface.

Implications - Simple designs can go a long distance in the eyes of consumers. The ability for a business to re-appropriate functional, exsisting designs that consumers have proven to favor is an excellent opportunity to ensure success. By slightly tweaking popular existing products, companies can add flair and excitement and appear cutting-edge while still maintaining product utility.