This Bilionaire Boys Club Heart and Mind bowtie comes as a bit of a shock to some folks familiar with the brand. Usually they put out fun pieces, so this one seems a bit touchy-feely, and the fact that it is on a bowtie gives it a certain je ne sais quoi.

But anyway, I’m sure it’s going to fly off shelves since the Billionaire Boys Club is a fashion juggernaut who knows its stuff. The Heart and mind tie will be in stores on October 16.