Superstar

The Collapsible ‘Zoomla' Bicycle by Eric Stoddard

By: Going Like Sixty - Published:   Updated: Jun 7 2011 • References: bicycledesign.blogspot and speedstudiodesign
Eric Stoddard's Zoomla is a folding bike with a built-in backpack that is small enough to fit in a school locker once it's broken down. Stoddard says the bike folds up in 2 seconds flat.

The Zoomla bicycle is driven by levers and uses small wheels for its compact design. Eric was the designer of the Trik-E concept bike that we previously featured.

Implications - Consumers are looking for the most convenient items on the market. Time saving and portability are the most sought-after elements for a product, as today's society is constantly on the go. Companies seeking to attract more customers could recognize this need for more efficiency and develop their designs with this in mind.