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JFK Magazine's 'Bike Courier' Editorial Expedites the Cool Factor

By: Robyn Currie - Published: • References: jfkmagazine.nl & swipelife
Bike couriers are the least glamorous and often hardest working people around. Photographer Ruud Baan and Holland’s JFK Magazine have teamed together for a 'Bike Courier' editorial that is turning that stereotype on its head.

Featuring smokin’ hot model Simon de Boekers, Baan, according to swipelife.com, thought “that courier companies should pay more attention to their employees and dress them in the most fashionable way, believing that image counts.” Using bicycle manufacturing firm Raar to get them moving, the 'Bike Courier' editorial turns couriers from drab to fab! Stats for Messenger Photoshoots Trending: Older & Buzzing
Traction: 32,844 clicks in 270 w
Interest: 4 minutes
Concept: Messenger Photoshoots
Related: 86 examples / 66 photos
Segment: Neutral, 18-35
Comparison Set: 31 similar articles, including: illuminated urban bikes, boxed bikes, and electric mini-two wheelers.