If like me, your fed up of being served rubbish in fast food restaurants (look sometimes needs must) then you will love this website. Its concept is simple: comparing the pictures of fast food in adverts to the fast food you are actually served.
The results are both shocking and amusing. And of course you dont need telling which picture is which!
Implications - Modern consumers demand a lot, and what most want is honest advertising so that they know what they're dealing with. Unfortunately, glamming up products is essential when it comes to marketing products; otherwise, how else will attention be brought to the viewers? It's not easy for businesses to be 100% honest, so perhaps the best way to go about this is to do outdoor sample promotions or viral marketing that connects them to consumers on a more personal basis.
Stats for Big McLies
Trending: Older & Mild
Research: 10,486 clicks in 473 w
Interest: 4 minutes
Concept: Big McLies
Related: 51 examples / 39 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: automated plant waterers, capsulized cannabis appliances, and infrared skyline photography.
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