Golden Girl Date-Keepers

The Betty White Calender will Benefit the Morris Animal Foundation

Betty White's stint as one of Hollywood's "it" girls continues with the release of the Betty White Calendar. Keep track of the important dates of 2011 with pictures of the former Golden Girl, surrounded by guys about a third of her age.

Hot on of the heels of her SNL performance and hilarious Facebook ads, the 88-year-old actress is proof that Aaliyah was right -- age ain't nothing but a number. Ironically, with the Betty White Calendar you will never forget a birthday in 2011. Proceeds from the sale of the calendar go to the Morris Animal Foundation.

Celebrity-themed Calendars
Disruptive innovation opportunity: Create calendars featuring other popular celebrities to capitalize on the demand for unique and collectible merchandise.
Charitable Merchandise
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Aging Gracefully
Disruptive innovation opportunity: Develop products and services targeted towards older adults who embrace their age and defy societal expectations.

Industries Being Reshaped

Entertainment Merchandise
Disruptive innovation opportunity: Introduce innovative and creative merchandise based on popular movies, TV shows, and celebrities.
Non-profit Organizations
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Disruptive innovation opportunity: Design and market products catered to the needs and preferences of the growing aging population.
SCORE
3.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 34%
Activity 51%
Freshness 8%

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